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It’s always a pleasure to work for individuals who are willing to engage in the creative branding process. Jason’s philosophy is quite simple: to provide clarity and guidance to his clients as they pursue their financial goals.

For the name, we (literally) looked to the stars for inspiration. Vela is a constellation in the southern sky and is latin for the sails of a ship. The name Vela became the perfect choice not only for its pleasant tone but for its appropriate symbolism. It set the foundations to tell a wonderful brand story not only philosophically but aesthetically.



For the identity, we used Jason’s sense of style as inspiration. We wanted to create a classic, tailored brand with a modern touch. Therefore we chose a typeface that possessed the strength and the style to resonate with his ideal clientele. This way of thinking also found its way into the choice and implementation of the colour palette – classic colours contrasted with a modern hit of blue.

Future initiatives will be the development of a language platform and the design of his corporate website.

Stay tuned.