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The Great Gatsby, one of the most talked about movies of the summer, would not be what it is without the beautiful modernized Deco-styled logo and glamourous branding designed by Like Minded Studio.

They developed a custom Deco style display typeface that the rest of the branding would be set in. As beautiful the final product was, I thought it was more inspiring to see their extensive development process and how well crafted each of their iterations were. Each of the logos developed in the process could’ve been used! The final titles and logo were rendered in 3D by Deva Studios in LA.

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To see more of their process be sure to check out their Behance site!


The Great Gatsby. Copyright of Warner Bros. Entertainment Inc. 2013 All Rights Reserved. 

Brooks Bros & Tiffany & Co collections, inspired by Baz Lurhman’s film in collaboration with Catherine Martin. Images are shown for the purpose of displaying the logo application. Photography by Like Minded Studio. Images used for this blog is strictly used to showcase the work of Like Minded Studio.