Free Agency Creative is really excited to be working on the 2013 Fall Campaign for Marketplace. This time we decided to move away from the vector illustration approach and instead we decided to use photography. The tagline “Where it all comes together,” summarizes the concept for this year’s campaign. We are communicating the idea that The Fall Homeshow is where all the ideas and the inspiration come together; the photographs include props for three different vignettes: Design, Food & Kitchen and Renovation.
Special thanks go to Janine Wilson and her team at The Mill for letting us use their beautiful products. We really enjoyed picking and mixing up the props for each category. Check out their awesome products and visit their store in North Vancouver located at 163 East 1st Street.
When it came to production, we worked with recognized photographer Raeff Miles who specializes on this type of photography. It was such a fun collaboration and a great relationship; we really enjoyed the process of planning and shooting with him. We were able to test out the layout and typography on-the-go, which helped us visualize the next steps in the design process. A million thanks go to Raeff Miles for his amazing work!
We look forward to launching the campaign soon!