Ever since Arc’teryx was purchased a few years ago by Solomon/Adidas, we’ve been patiently waiting for new opportunities after we launched their Spring and Fall websites in 2002.
We’re extremely pleased to continue the relationship with the outdoor aficionado with the release of 2 new projects launched last month. We were brought on to create flash-based micro sites showcasing products and technologies for their new GLOVE and BASE LAYER offerings.
Our directives were to create efficient, informative experiences that would help sales reps communicate the advancements of each offering to buyers across the continent. Therefore we designed the experiences around the core technologies such as the TRI-DEX Technology for the gloves and the Hydrophobic Yarns of the Base Layers.
It’s such a privilege to work with a brand with such wonderful aesthetic and philosophical standards.
Once again, the production was handled by the talented and accommodating Ryan Ilg.